Your technology works. Let's make it sell.
Fractional go-to-market leadership for space, defense and geospatial companies. We find the market you can win, define what you sell there, and equip your team to close. Then we stay on to run it, or help you hire the person who will.
20+ years building and selling space data to the defense, intelligence and civil agencies that buy it.
Built on 20+ years of building strategy and products for selling space-based capability at
- DigitalGlobe
- BlackSky
- Nearmap
- Muon Space
- BAE Systems
- General Dynamics
- SkyFi
Great sensors don't close deals.
Most space, defense and geospatial companies don't have a technology problem. They have a commercialization gap between what the capability can do, product-market fit, and a value proposition buyers understand and will fund.
- Buyers don't want 30 cm imagery. They want to know which ships left the port.You're selling resolution, revisit, and spectral bands. Your customer is buying an answer to an operational question.
- Your pilot went great. That was three budget cycles ago.Pilots, CRADAs, and SBIRs stall when they never become a program of record or a recurring contract. Map the path from pilot to funded program before the pilot starts.
- Nobody can explain your pricing. Including your sales team.Per-km², per-task, subscription, enterprise license. Pick a model a buyer can actually approve.
- The pipeline is wide, shallow, and burning runway.You're tackling global D&I, maritime, ag, climate, insurance, financial services, and energy. At once. With three business development roles. Take a hard look at your ICP.
How it works
Three stages. Each ends in a decision you sign. Nothing moves forward on an unsigned decision, so your product, marketing and sales teams tell the same story.
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Orient: find where you can win.
We research your market, score the segments in play and recommend where to focus.
You decide: your priority market.
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Position & Package: decide what you are and what you sell.
One position, one defined product offer, one message, built on the questions buyers need answered rather than on sensor specs.
You decide: product, marketing and sales sign the same story.
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Execute: equip the team, then run it.
Sales materials, a target-account map and a 12-month roadmap, then senior GTM leadership as long as you need it.
You decide: keep a fractional lead or hire one.
Services
Three engagements that build on each other.
Orient: GTM Diagnostic
Know where you can win. A market and competitor scan, up to 5 segments scored, a recommended priority market with its ICP, a positioning hypothesis and a 90-day priority list.
Position & Package
One position. One offer. One message. A positioning document, a product framework and a messaging house for your priority market.
Fractional GTM Leader
Senior GTM leadership, before you're ready for a full-time hire. Pick a capacity tier; each quarter starts with a plan that names the deliverables. At day 90, keep going or convert to an internal hire.
A good fit if you
- Build or sell space, defense or geospatial capability: satellite data, analytics or sensing
- Are Seed to Series B with a product that works and revenue that lags
- Want government, commercial, or both, and need to know which first
- Have a board asking for an ARR number you can't yet explain
- Want a plan your team can run, not a deck that sits on a drive
Not a fit if you
- Need a lead-gen agency or cold email at volume
- Are still deciding what your product should do
- Want someone to validate a plan that's already locked
- Aren't ready to say no to any market
Find out where your revenue is stuck.
Start with a GTM Diagnostic. In 3–5 weeks you'll know which customers to chase, what to say, and what to do first.