I've sat on your side of the table.

I started as a geospatial analyst, working with the U.S. Army Corps of Engineers, BAE Systems, and General Dynamics on NGA, U.S. Army, and USDA programs. That's where I learned how agencies actually buy: who holds the budget, who holds the requirement, and why a great demo so rarely turns into a contract.

At DigitalGlobe I began as an R&D scientist, then moved the research to market: first managing technology transfer from R&D to customers, then product marketing for international defense and intelligence, then product management for spectral imagery and analytics. At Nearmap I led government solutions. At BlackSky I ran analytic products, then market development, then product GTM. Most recently I led GTM and BD for Muon Space's data-as-a-service business.

The pattern was the same everywhere. The technology was rarely the problem. Companies stalled because they chased too many markets, sold specs instead of outcomes, priced deal by deal, or treated government as a single customer instead of hundreds of them.

I started GeoBoost to fix that earlier in a company's life, when a few clear decisions about who to sell to, what to sell, and how to price it can save years of runway.

Speaking and media

• Satellite imagery analyst and subject matter expert on Discovery Channel programming
• Interviewed by Aviation Week on satellite support to 2016 Olympic Games security
• Speaker, SatSummit 2022
• Guest, New Space podcast, on simplifying the Earth observation user experience
• Author, "Data Fusion Empowers Geospatial Analysis," Earth Imaging Journal