Fixed scope. Clear deliverables. Revenue as the goal.
Pick individual tactics or a packaged engagement. Not sure which fits? Start with the Diagnostic. It tells you what to do next, including whether you need anything else from me.
Choose the GTM tactics that fit your business
Let us translate your novel capability to the markets that best serve your long-term revenue opportunity. Every tactic below is available on its own at $200 per hour, or bundled into the engagements that follow.
Know your market
Market research and exploration
Competitive landscape analysis
Addressable market sizing
Customer segmentation
Own your position
Competitive positioning and pricing strategy
Buyer-facing messaging
Value proposition development
GTM roadmap and market sequencing
Accelerate revenue
Sales enablement and playbooks
Channel and partner GTM strategy
Aligned product release and GTM milestone calendars
Customer engagement strategy
Engagements
Fixed scope, defined deliverables, and a clear price. Each one combines the tactics above around a single goal.
Who it's for
Founders and revenue leaders who know something is off in the pipeline but can't pinpoint whether it's the market, the message, the price, or the motion.
The problem it solves
Teams burn quarters testing everything at once. The Diagnostic narrows the field so your next 90 days go into the moves most likely to produce revenue.
What you get
Customer segmentation, ideal customer profile, and buyer personas, government and commercial
Addressable market sizing for your priority segments
Competitive landscape snapshot: who buyers compare you to, and why
Segment prioritization: where to play now, next, and not yet
Messaging audit of your site, deck, and one-pagers against what buyers actually ask
90-day GTM plan with owners and milestones
Executive readout for your leadership team or board
Who it's for
Companies with a proven capability that want to sell to NGA, NRO, the Services, or civil agencies, or that have government pilots stuck short of a program.
The problem it solves
Government sales cycles are long and opaque, and runway isn't. Without a map of buyers, budgets, and vehicles, pilots stay pilots.
What you get
Buyer and influencer map across target agencies and mission areas
Contract vehicle and pathway assessment (SBIR, OTA, IDIQ on-ramps)
Channel and partner strategy: primes, integrators, and resellers
Capture plan for your top two to three opportunities
Pilot-to-program-of-record transition plan
Government-ready messaging and capability statement
Introductions and meeting strategy where appropriate
Who it's for
Space-based DaaS and analytics companies whose story sounds like everyone else's, or whose pricing grew by accident, one deal at a time.
The problem it solves
Fuzzy positioning and inconsistent pricing slow deals, confuse buyers, and leave money on the table. A sharp value proposition and clear packaging shorten sales cycles and make revenue forecastable.
What you get
Competitive positioning and value proposition development
Buyer-facing messaging for each priority segment
Product and tier architecture: data, analytics, and answers
Aligned product release and GTM milestone calendars
Licensing model options (per-area, per-task, subscription, enterprise) with trade-offs
Value-based price points tied to buyer outcomes
Government and commercial price books
Who it's for
Companies that need one experienced leader tying product, marketing, pricing, and sales together, but aren't ready for, or can't yet justify, a full-time executive hire.
The problem it solves
When no one owns GTM end to end, product builds one thing, marketing says another, and sales sells a third. A fractional Head of GTM aligns them around the same customers and the same story, builds the motion, then helps you hire the right full-time owner.
What you get
GTM strategy and plan ownership, reviewed with leadership monthly
Alignment across product, marketing, and sales on ICP, messaging, and pricing
Sales enablement and playbooks your team can run without you
Channel and partner GTM strategy
Customer engagement strategy, plus executive-level customer and partner meetings
Launch, conference, and event strategy, and board GTM updates
Hiring support for your first full-time GTM, marketing, and sales roles
Not sure where to start?
Most engagements begin with the GTM Diagnostic. It's the quickest way to find out what will actually move revenue.