Fixed scope. Clear deliverables. Revenue as the goal.

Who it's for

Founders and revenue leaders with a product that works and revenue that lags. They suspect the problem is the market, the message, or the buyer, but can't say which.

The problem it solves

Small teams chase defense, ag, insurance, and energy at once, and the pipeline ends up wide, shallow, and expensive. The Diagnostic picks the vertical and buyers you can win in the next 12 months. Your next 90 days go into the moves most likely to close.

What you get

• In-depth market research: where your capability fits and what problems it answers
• Competitive landscape: who buyers compare you to, and why
• Target vertical and segment selection, with each segment's priorities
• Ideal customer profiles (ICPs), government and commercial
• Vertical-focused messaging architecture
• 90-day GTM plan with owners and milestones, ready to execute Monday

Who it's for

Space-based data and analytics companies that know who to sell to but still lead with resolution and revisit, and whose pricing changes from deal to deal.

The problem it solves

Buyers don't want 30 cm imagery. They want to know if the port is filling up. When the product, the message, and the price don't answer that question, deals stall and pilots stay pilots. This engagement builds the engine: a clear position, products a buyer can budget for, and a team trained to sell them to commercial verticals and government agencies.

What you get

• Vertical and agency mapping: buyers, influencers, and their priorities
• User and buyer personas for each priority ICP
• Competitive positioning and product messaging
• Product framework that connects data and analytics to the answers buyers need
• Product packaging and pricing support, government and commercial
• Targeted sales enablement for each ICP
• Social messaging strategy aligned to your core message
• GTM roadmap and market sequencing
• GTM team training so your team can run the playbook

Who it's for

Seed to Series B teams with a board asking for an ARR number and no one who owns go-to-market end to end.

The problem it solves

A strategy doesn't move pipeline on its own. Without a GTM owner, plans drift, priorities scatter, and the team goes back to chasing every market. Fractional GTM Leader covers the Orient and Position & Package work, then stays to run it alongside your team.

What you get

• Everything in Orient: GTM Diagnostic
• Everything in Position & Package: Your market engine
• Ongoing ownership of the GTM plan, reviewed with leadership monthly
• Alignment across product, marketing, and sales on ICP, message, and price
• Pipeline, capture plan, and deal support on priority opportunities
• Sales enablement your team can run on its own
• Hiring support for your first full-time GTM roles

Who it's for

Teams that need a specific skill built in-house, a one-time briefing, or a defined project that doesn't fit a packaged engagement.

The problem it solves

Sometimes the gap is narrow: a sales team new to Earth observation, a board meeting in three weeks, or a pricing decision that won't wait for a full engagement. Custom work is scoped to that need and billed by the hour, so you pay for what moves the next decision.

What you get

Common requests include:

• Commercial Earth observation market training: the EO landscape, buyer segments, how imagery and analytics are bought, priced, and licensed, and where the market is heading
• Selling to government workshop: buyers, budgets, contract vehicles, and capture basics
• Sales training on selling answers, not pixels: discovery, objection handling, and demo narrative
• Pricing and packaging workshop for leadership and product teams
• ICP and messaging workshop that ends with an agreed segment list and core message
• Board or investor GTM briefing: market sizing, segment priorities, and an ARR story you can defend